DENTAL MARKETING CASE STUDIES
Real Practices. Real Growth.
See how dental practices increased new patient flow, improved ROI, and scaled their dental practice growth with SMC’s proven system.
Practices partnered with SMC
New leads generated per month
Building predictable practice growth
SMC National works with dental practices of all types — startups, FFS, multi-location, and acquisition — to grow new patient volume, improve phone conversion, and increase production.
The case studies below document verified results from active clients using SMC’s dental marketing services and AI Receptionist. Results include practice-specific metrics such as ROI, new patient growth, collections increases, and call answer rate improvements. Filter by product, practice stage, insurance model, or clinical focus.
- Murfreesboro, TN
2X
Collections
in 12 months
Magnolia Dental Group
Dr. Mike Scruggs
Growing Practice · GP
- Start-Up
- Marketing
Challenge: Growing new patient demand was putting pressure on availability, while scheduling habits and limited capacity made it harder to get patients onto the schedule quickly.
- 600% marketing ROI
- 30–40 → 86 new patients/mo
- 83% overall schedule rate
- Pflugerville, TX
1,102%
Marketing ROI
in 90 days
Apolonia Smiles
Dr. Hussam Asker
Highly Competitive Market
- Start-Up
- Cosmetic, Emergency, Specialty
- Marketing
Challenge: Launching from zero with no patient base, high competition, and 1+ year of construction delays.
- 267 new patients in 3 months – 122 in month 3
- $152K+ net production
- Katy, TX
1,400%
ROI in peak months
Premier Dental Studio of Katy
Dr. Adeena Arain & Dr. Sadaf Maknojia
GP, Cosmetic, Competitive Market
- Acquisition
- Cosmetic, Specialty
- Marketing
Challenge: Acquired a practice producing $200K/year at a loss in one of Texas’s most saturated dental markets,
- +42% new patients in 4 months
- 90% phone conversion
- 70 NPs in peak month
- 30 referrals/mo
- Charlotte, NC
1,644%
Marketing ROI
Queen City Dentistry
Dr. Ian Alvey
GP, Cosmetic, Sedation, Implants
- Out-of-Network
- Marketing
Challenge: OON with several insurers complicating conversions, no referral system, clicks but not real new patient growth
- Doubled NPs YoY
- 100% phone conversion in 1 month
- 25+ Google reviews/mo
- New Jersey & Pennsylvania
1,700+
New patients
(6 months)
Dental Arts Group
Geoff Roche
13 locations
- Multi-Location
- Cosmetic, Specialty
- Marketing
Challenge: Poor phone conversion across locations, low ROI at some offices, limited budget at others
- 40% YoY growth
- 70% avg phone conversion – up to 80% at top locations
- Manhattan, NYC
2,100%
Digital new patient
growth (2 → 44/mo)
Columbus Park Dental
Dr. Sidak Singh
GP + High-End Cosmetic & Restorative
- Start-Up
- Cosmetic
- Marketing
Challenge: Phones barely rang despite high lead volume, disorganized referral tracking, no marketing attribution
- 90% phone conversion
- 500%+ ROI multiple months
- Signed lease for 2nd location
- Lexington, NC
$500K+
YoY increase
in collections
Carolina Pines Dentistry
Dr. Shane Wingler
Multi-Doctor Practice
- Acquisition, Multi-Location
- Marketing
Challenge: Strong fundamentals but gaps in team alignment, leadership accountability, and scheduling systems needed to scale
- ~600% marketing ROI
- 30+ referrals/mo
- Record month despite losing a full week to severe weather
- Near Chicago, IL
300%
Marketing ROI
· first year
Smiles For Miles
Dr. Jee Sun Kim
Family-Owned · GP/Family
- Acquisition
- Marketing
Challenge: Acquired practice with loyal patients but decades-old systems, hesitant staff, unused operatories, and limited referrals
- Doubled NPs YoY
- +40% production (up to $200K/mo)
- 26+ referrals/mo
- Walnut Creek, CA
800%+
Marketing ROI
Walnut Creek Dentists
Dr. Jonathan Geleris & Dr. Ben Geleris
Private practice since 1954
- Out-of-Network
- Marketing
Challenge: Unclear marketing attribution, missed calls creating lost opportunities, front desk overloaded during high-volume periods
- 60+ NPs/mo
- Up to 97 leads/mo
- 45% → 70%+ call answer rate
- AI booked 12 of 13 missed calls
- Chattanooga, TN
+57%
New patients
year-over-year
Chattanooga Dental Arts
Drs. Jancy & Daniel Parkerson
FFS, Boutique, 12-op
- Fee-for-Service
- Marketing
Challenge: Outgrown building limited capacity, no referral/review systems, team verbiage needed to match fee-for-service model
- 15–20 → 73 new patients/mo
- +32% collections
- +35% net production
- Referrals doubled
- Alpharetta, GA
2×
New patients
per month
Revive Dental
Dr. Parth Patel
FFS, Out-of-Network
- Fee-for-Service, Out-of-Network
- Marketing
Challenge: Stalled new patient growth in a competitive market, missed inbound calls, inconsistent performance in slower months
- Teens → 30+ NPs/mo
- 77% of PPO patients choosing OON
- Fewer than 3 missed calls/mo
- Southampton, NY
50%+
New patients
in first month
Southampton Aesthetic Dentistry
Dr. David Agia
GP, Cosmetic, Same-Day & Emergency
- Cosmetic, Emergency
- Marketing
Challenge: Unreliable marketing platforms causing inconsistent new patient flow, missed phone opportunities, underused capacity
- +37% collections
- Record new patient month in September
- Google reviews doubled in 60 days
- Houston, TX
379%
Marketing ROI
in 60 days
Hamblin Family Dentistry
Dr. Blake Hamblin
GP, Invisalign, Cosmetic, Implants
- Out-of-Network
- Cosmetic, Implants
- Marketing
Challenge: Slow new patient growth and only 31% phone conversion rate, no training around phone performance
- 24 → 58 new patients
- $62,256 production
- 74% phone conversion
- Lexington, NC
2,500%
ROI ON YEARLY SERVICE
Carolina Pines Dentistry
Dr. Shane Wingler
Multi-Doctor Practice
- Acquisition, Multi-Location
- AI Receptionist
Challenge: Missed calls + after‑hours gaps
- One patient booked through AI covered an entire year of service
- Chattanooga, TN
17+
NEW PATIENTS
Chattanooga Dental Arts
Drs. Jancy & Daniel Parkerson
FFS, Boutique, 12-op
- Fee-for-Service
- AI Receptionist
Challenge: Low phone conversion + overwhelmed front desk
- Phone conversion increased from 40% → 74% without hiring
- Walnut Creek, CA
45%→70%+
Call answer rate
Walnut Creek Dentists
Dr. Jonathan Geleris & Dr. Ben Geleris
Private practice since 1954
- Out-of-Network
- AI Receptionist
Challenge: Missed calls + inconsistent patient experience
- 12 out of 13 missed calls booked by AI
- Rosharon, TX
1,325%
Peak marketing ROI
Southern Smiles
Dr. Phi Pham
Startup · GP · Emergency · Implants
- Start-Up
- Emergency, Implants
- Marketing
Challenge: Rural startup with limited foot traffic, early budget constraints, and high demand for fast, comprehensive care.
- 680% avg ROI
- 87% avg phone conversion
- 100% conversion in multiple months
- 80 NPs in one month
Targeted marketing that reaches the right patients
Conversion-optimized websites that turn clicks into appointments
Predictable growth backed by real data
A team that’s dedicated to your growth
A real example showing how a dental practice improved new patient flow and ROI using SMC’s marketing system.
Practices often see increased new patient volume, stronger ROI, and improved online visibility.
General, cosmetic, pediatric, multi-location, out-of-network, fee-for-service, and insurance-heavy practices all benefit.
Click any case study card to view detailed results for that practice.
