AI RECEPTIONIST CASE STUDY | Chattanooga Dental Arts
How One Dental Practice Increased Phone Conversion from 40% to 74% Without Hiring Another Team Member
See how AI Receptionist helped Dr. Jancy Parkerson capture more patients without adding pressure on her front desk team.
40%→74%
Phone conversion
+17
New Patients
24/7
Phone coverage
Chattanooga Dental Arts wasn’t struggling with demand — patients were calling, and marketing was working.
The challenge was what happened after the phone rang. The front desk team balanced incoming calls while greeting patients, checking insurance, collecting payments, and supporting hygienists and doctors.
AI Receptionist helps dental practices improve phone conversion by answering every call instantly, scheduling patients 24/7, and reducing front desk interruptions that lead to missed opportunities.
Practice Snapshot
Challenge: phone conversion + missed opportunities
Goal: capture more patients without adding pressure to the front desk
MEet The Practice
Chattanooga Dental Arts
Dr. Jancy Parkerson
- General Dentistry
Like many successful dental practices, Dr. Jancy Parkerson’s office wasn’t struggling because of a lack of demand, patients were calling, marketing was working. The challenge was what happened after the phone rang.
The front desk team balanced incoming calls while greeting patients, checking insurance, collecting payments, assisting hygienists, and supporting doctors throughout the day. Every interruption made it harder to deliver an exceptional patient experience.
“We weren’t trying to replace our team. We were trying to help them succeed.”
— Dr. Jancy Parkerson
The Problem
The Problem Wasn't Their Marketing
Phones ringing during patient check-in
After-hours inquiries going unanswered
Multiple calls arriving simultaneously
Inconsistent scheduling conversations
The Solution
Why AI Became The Right Fit
The goal was never to eliminate people, it was to remove repetitive interruptions so the team could focus on patients. The AI Receptionist answered calls immediately, scheduled patients, and supported the practice around the clock.
Patient Calls
AI Receptionist answers
- AI Receptionist schedules appointment
- AI Receptionist creates team task
- AI Receptionist transfers to team
-
New patient scheduling
-
Insurance basics
-
After-hours calls
-
Call documentation
The Results
The Numbers After AI Receptionist Implementation
Phone Conversion:
40%
74%
85% improvement
New Patients:
+17
from improved phone performance
Coverage:
24/7
including after hours
What Changed
Before vs. After AI Receptionist
Before
- Incoming calls interrupted patient care
- Long callback lists piling up
- After-hours opportunities lost
- High administrative workload
- Inconsistent scheduling conversations
- 40% phone conversion
After
- Calls answered immediately
- Appointments scheduled 24/7
- Consistent patient experience
- Reduced interruptions for doctors
- Front desk focused on in-office patients
- 74% phone conversion
Could this work in your practice?
What challenge did Chattanooga Dental Arts face?
Missed calls, inconsistent scheduling, and front desk interruptions.
How did AI Receptionist help?
By answering calls instantly, scheduling patients, and providing 24/7 coverage.
What results did the practice see?
Phone conversion increased from 40% to 74%, with 17 additional new patients.
Does AI Receptionist replace the front desk?
No, it supports the team by handling calls when they’re busy or the office is closed.