Magnolia Dental Group Case Study: 2X Collections in 12 Months
See how Magnolia Dental Group combined increased new patient demand with smarter scheduling and stronger internal systems to drive major practice growth.
- 600% marketing ROI
- 86 new patients in a single month
- 83% overall schedule rate
- Murfreesboro, tN
Meet Magnolia Dental Group
Magnolia Dental Group is a growing dental practice in Murfreesboro, Tennessee, led by Dr. Mike Scruggs. Since opening the practice in 2022, Dr. Scruggs has focused on finding ways to stand out in an increasingly competitive market while building a practice capable of supporting continued growth.
That meant more than simply bringing in new patients. As demand increased, Magnolia needed the schedule, team and internal systems to make the most of every opportunity.
Table of
Contents
Challenges
More Patient Demand Meant Making More Room for Growth
Magnolia was attracting new patients in a market where Dr. Scruggs says new dental practices are opening all the time. The next challenge was making sure those patients could actually get onto the schedule quickly.
- Growing patient demand put more pressure on doctor and hygiene availability.
- Scheduling habits could push new patients out several weeks.
- The team needed to consistently protect new patient blocks and recognize opportunities to fit patients into the existing schedule.
Solutions
As SMC helped generate new patient opportunities, Dr. Scruggs and his team focused on the internal changes needed to turn those opportunities into appointments, treatment and long-term growth.
- Protected dedicated new patient blocks to maintain appointment availability.
- Expanded patient-friendly hours, including early mornings and later appointments.
- Added hygiene capacity as patient volume increased.
- Improved scheduling and clinical efficiency to make better use of available chair time.
- Focused on patient conversations and financing options to help more patients move forward with recommended care.
Results
More Patients. Stronger Systems. 2X Collections.
The combination of consistent new patient demand and a practice built to accommodate that growth translated into measurable results.
- 2X Collections in 12 months
- 600% Marketing ROI
- New patient volume grew from roughly 30-40 per month to highs approaching 90
- 83% Overall schedule rate
Growth That Creates Confidence for What Comes Next
For Dr. Scruggs, the results aren’t just about where Magnolia is today. They’re creating options for where the practice can go next.
As he considers dropping lower-reimbursement insurance plans and eventually bringing on an associate, having a reliable source of new patient demand gives him greater confidence to make those decisions.
“If I don’t have the insurance bringing me the patients, I’m probably gonna need your marketing company to help me do that. Thankfully you’re good at it, so I’m not worried about it.”
Dr. Mike Scruggs Owner, Magnolia Dental Group
Ready to Turn More New Patients Into Real Growth?
SMC helps dental practices turn marketing opportunities into measurable growth. Start with a free marketing impact session to:
-
Assess your current
marketing performance.
-
Identify new patient
opportunities
-
Find gaps in your
patient funnel
-
Evaluate your
competitive market
-
See where your practice
has room to grow