Smiles For Miles Case Study: Doubled New Patients & 40% Production Growth
- Doubled new patient volume year-over-year
- Nearly 300% ROI
- 40% increase in monthly production
- 26 new internal referrals per month
- Lansing, IL
Meet Smiles For Miles
Smiles For Miles is a family-owned practice just outside Chicago, led by Dr. Jee Sun Kim and her husband. When they acquired the practice, they inherited loyal patients—but also decades-old systems and hesitant staff.
In just one year with SMC National, they doubled their new patients, boosted production by 40%, and achieved nearly a 300% marketing ROI—all while building a five-star patient experience and a high-performing team culture.
Table of
Contents
Challenges
When Dr. Kim acquired the practice, she inherited a loyal patient base—but also decades-old habits.
- Long-term staff hesitant to adopt new systems
- Patients loyal to the previous owner
- Previous marketing vendor offered only basic SEO and minimal strategy
- Team focused on insurance coverage over patient care
- Unused operatories and limited internal referrals
Solutions
With SMC’s guidance, Smiles For Miles focused on operational readiness and a phased growth plan.
- Internal Alignment: Defined mission, values, and transparent metrics to get staff buy-in.
- Emergency Campaign Launch: $49 Exam + X-Ray campaign filled unused capacity fast.
- Phone Conversion Training: Reframed team approach to book patients within 60 seconds.
- Five-Star Experience: New-patient tours and hospitality systems to build trust from the first visit.
- Financing Expansion: Added Cherry Financing, improving case acceptance and accessibility.
- Referral & Review Campaigns: Seasonal raffles and contests to engage patients year-round.
Results
In just one year:
- 2× new patients year-over-year
- 40% production growth (up to $200K/month)
- ~300% ROI on marketing investment
- 26+ monthly referrals from happy patients
- Improved case acceptance and staff alignment
“Once the team believed in the vision, everything started to click.”
Dr. Jee Sun Kim Smiles For Miles
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