From 15 New Patients to 73 a Month: How Chattanooga Dental Arts Scaled Smart
A clear vision and a strategic SMC partnership helped Drs. Jancy and Daniel Parkerson grow new patients by 57% and collections by 32% after moving into their new 12-op practice.
Meet Chattanooga Dental Arts
Chattanooga Dental Arts is a family-owned, fee-for-service practice known for a boutique experience and surgical-based services. After five years in a smaller space, Drs. Jancy and Daniel Parkerson opened their dream facility and partnered with SMC to ignite growth from day one.
Table of
Contents
Milestones
| Metric | Before SMC | After SMC | % Change |
| New Patients / Month | 15 – 20 | 50 – 70 (avg 73 peak) | +57% |
| Collections | 2023 Baseline | +32% 2024 YoY | +32% |
| Net Production | 2023 Baseline | +35% YTD | +35% |
| Patient Referrals / Month | 12–20 | 20 – 25 | +80% |
Challenges
When SMC first partnered with Chattanooga Dental Arts, the practice had the foundation for success, but lacked the systems to scale.
- Outgrown building limited capacity.
- Needed systems for referrals and review generation.
- Team training and verbiage needed to match fee-for-service model.
Solutions
SMC helped the Parkerson team connect marketing, operations, and leadership so growth would be intentional and sustainable.
- Staffing and workflow expansion plan.
- Phone coaching and conversion tracking.
- Referral and review strategy built for authentic growth.
- Team incentives aligned with production goals.
Results
- 57% increase in new patients year-over-year.
- 32% increase in collections.
- 35% growth in net production.
- 20–25 monthly patient referrals, doubling prior numbers.
- Team culture fully aligned around shared growth goals.
“SMC helped us connect marketing with operations. Now growth feels intentional, not accidental.”
Dr. Jancy Parkerson Chattanooga Dental Arts
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