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Dental marketing is not for the faint of heart.

Whether you’re managing marketing for your practice on your own or working with an outside agency, you’re tackling a big challenge. You’ll need to invest time, energy, and money — all in the hopes of creating a steady, predictable stream of new patients that can scale up as you add doctors or new locations.

If you’re an ambitious dentist with dreams of adding a second location (or a seventh!), you may find yourself feeling stuck. How do you take your vision of a burgeoning dental group and turn it into reality?

Learn how to separate the best dental marketing companies from the rest — and find a partner ready to deliver new dental patients at scale.

These days, few patients are feeling flush with cash. The lingering effects of inflation and an overall sense of economic uncertainty mean that for many people, paying for treatment feels like more of a challenge than it might have in some years past.

If you’re in the process of adding locations to your emerging DSO, you’re probably considering whether to design custom websites for each new practice you bring on board. 

If you’re in charge of marketing for your dental group, you know that your primary job is delivering new patients. Building a well-oiled marketing pipeline marks the dividing line between enjoying the steady, predictable new patient growth you need in order to expand… or struggling to do things like pay your associates.

We’ll never stop beating this horse (bet you didn’t expect to read that today): Dental practices need to get serious about phone calls.

Yeah, we know you’ve got a terrific front desk team. But that doesn’t change the fact that if you’re like most practice leaders, you’re probably systematically undervaluing just how important it is to always answer the phone — and to know what to say to potential patients when you do.

You’ve heard the old saw about dentists committing suicide at a higher rate than any other profession. While recent research does question whether this is true, there is no doubt that between the rigors of caring for patients coupled with (for many, anyway) the pressures of running a small business, being a dentist is not an easy job. 

We get it. After a long day of doing everything from answering phones, handling logistics, coordinating schedules, overseeing the latest PMS upgrade, and managing an inevitable crisis or two, most front-office or business operations folks don’t have much bandwidth left over to think about marketing.

When I talk to practice owners or DSO execs, I hear a lot of frustration about marketing patients.