Dental marketing is the key to growing your practice(s). Consistently generating new patients created through digital marketing will give you stability, long-term revenue, and even opportunities for expansion and acquiring additional locations.
I talk to a lot of folks in dental. And recently, I’ve heard rumblings that a nameless, major group in our industry (we’re talking hundreds of locations) is struggling to pay its doctors and will be headed for bankruptcy.
Roughly 10,000 baby boomers reach retirement age every day. Many of them could improve their quality of life with dental implants. And they have the resources to afford treatment.
Dental hygiene has changed dramatically over the past few years. The labor market has still not recovered from the pandemic when a wave of retirements meant that practices found themselves navigating unfilled vacancies for months.
Most dentists — especially if they operate as part of a dental group or a DSO — face specific production goals. Per the ADA, the average dentist produces roughly $3,000 in treatment per day, with high performers checking in at closer to $5,000.
Learn how to pick the best dental marketing company for your practice or dental group — and steer clear of the ones that will waste your time and money.
Here’s one for aspiring practice owners. If you can, get some experience working in practice roles other than dentist: treatment coordinator, receptionist, dental assistant — or all of the above.
Here’s a paradox: Potential dental implant patients who are the most eager to accept treatment are also often some of the hardest to market to.
If you own a single practice — or a small handful of them — it probably makes sense to outsource some aspects of the business side of things like bookkeeping, running a call center, or HR. You’re not going to want to hire your own in-house team to take care of everything because the dollars won’t add up.
As a group, dentists are known perfectionists. But while a certain level of high standards is a welcome, if not downright essential ingredient to succeeding in dentistry, many doctors we talk to would also agree that the pressure to be perfect goes too far.
Dental marketing is the key to growing your practice(s). Consistently generating new patients created through digital marketing will give you stability, long-term revenue, and even opportunities for expansion and acquiring additional locations.
I talk to a lot of folks in dental. And recently, I’ve heard rumblings that a nameless, major group in our industry (we’re talking hundreds of locations) is struggling to pay its doctors and will be headed for bankruptcy.
Roughly 10,000 baby boomers reach retirement age every day. Many of them could improve their quality of life with dental implants. And they have the resources to afford treatment.
Dental hygiene has changed dramatically over the past few years. The labor market has still not recovered from the pandemic when a wave of retirements meant that practices found themselves navigating unfilled vacancies for months.
Most dentists — especially if they operate as part of a dental group or a DSO — face specific production goals. Per the ADA, the average dentist produces roughly $3,000 in treatment per day, with high performers checking in at closer to $5,000.
Learn how to pick the best dental marketing company for your practice or dental group — and steer clear of the ones that will waste your time and money.
Here’s one for aspiring practice owners. If you can, get some experience working in practice roles other than dentist: treatment coordinator, receptionist, dental assistant — or all of the above.
Here’s a paradox: Potential dental implant patients who are the most eager to accept treatment are also often some of the hardest to market to.
If you own a single practice — or a small handful of them — it probably makes sense to outsource some aspects of the business side of things like bookkeeping, running a call center, or HR. You’re not going to want to hire your own in-house team to take care of everything because the dollars won’t add up.
As a group, dentists are known perfectionists. But while a certain level of high standards is a welcome, if not downright essential ingredient to succeeding in dentistry, many doctors we talk to would also agree that the pressure to be perfect goes too far.
