If you want to build a successful business, creating a strong culture is essential. But how do you take a healthy small business culture and scale it as your company grows?
While that question goes well beyond the scope of a short blog post, you can start by doing two things. First, make sure that you practice what you preach. Second, keep preaching.
You can have the most beautiful, eloquent core values in the world — but they won’t mean a thing if your team knows that you don’t follow through yourself. And you’re fooling yourself if you think they won’t know.
Also, bear in mind that repetition is your friend. You don’t remember the mission statement of the last company you worked for, right? Why should your team now be any different — unless you make the effort to continuously emphasize the values you want your company to uphold?
Your ability to communicate your culture only becomes more important as your business gets larger. When you hit a certain scale, you won’t be regularly interacting with each team member anymore. You’ll need your managers to help set the tone too, and so you’ll need to keep them inspired enough to follow you.
In other words, you can’t just talk the talk or walk the walk. You have to do both.