🤔 Should You Be Outsourcing Your Marketing?

A Practical Framework for Dental Practice Owners

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It’s a question I get all the time from dentists:

“Should I outsource my marketing—or just do it in-house?”

Let’s be honest: there’s no one-size-fits-all answer.

But if you’ve ever wondered whether outsourcing your marketing—or anything in your practice—is the right move, this post is for you.

Here’s a clear framework to help you decide.

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Step 1: What Can Only You Do?

Every dental practice has foundational tasks that require you, the owner.

✅ Your clinical work
✅ Your vision for the practice
✅ Core decisions that can’t be handed off

These are non-negotiables. You have to do them—and do them well.

Your job is to protect your time and energy so you can excel in these areas.

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Step 2: What Do You Love Doing?

This is where it gets interesting.

Some doctors love marketing. Others would rather do a triple molar extraction than open Google Ads.

If you genuinely love something (like marketing, HR, or finances), you don’t need to outsource it entirely.

Instead, delegate the tasks, but keep the strategy.

📌 Example: You love marketing? Great. Hire someone to run your ads and handle reporting—but you call the shots.

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Step 3: What Drains You?

These are the tasks that wear you out—or get pushed to the bottom of your to-do list.

This is where outsourcing shines. ☀️

If you hate HR? Outsource it.

If payroll stresses you out? Outsource it.

If building out marketing funnels gives you anxiety? You guessed it—outsource it.

Your time should be spent on:

• The things only you can do
• The things you love doing

Everything else? Delegate or outsource it as soon as you’re able.

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🧩 But What if You Don’t Love Any of It?

Totally normal. You’re not alone.

You still have to choose something to keep, and start outsourcing from the bottom up.

Start with what you hate the most.

HR, billing, marketing—whatever makes you groan. That’s your first target. 🎯

And the good news?

You don’t have to break the bank. You can:

• Hire a VA (virtual assistant) overseas for $500/month
• Use AI tools to reduce repetitive tasks
• Bring in experts only when needed to build your systems

Then rinse and repeat for the next area.

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⚖️ A Few Caveats

Not everything can—or should—be outsourced.

🚫 Don’t send your finances to an unknown freelancer in another country.
🚫 Don’t hand over strategy without oversight.

But DO build systems.

DO document what you want done.

And DO surround yourself with people (and tools) who make execution easy.

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Final Thought: Find Your Zone of Genius

Want to grow your dental practice?

You must identify:

1. What only YOU can do
2. What energizes YOU
3. What you need to get off your plate—ASAP

📢 Want help optimizing your systems and marketing? Schedule a free strategy call with SMC today! 🚀 

👉 Click Here To Book Your Free Consultation!