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Wimmer Dental Case Study: 100+ New Patients a Month

  • More than doubled new patient numbers - from 50 to 101/month - in under 3 months
  • $1,200 average production per patient
  • 900% marketing ROI
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Meet Wimmer Dental

Wimmer Dental is a 10-operatory private practice located in Denver, Colorado. Led by Dr. Matthew Wimmer, the team delivers comprehensive general dentistry and high-end services like Invisalign, implants, and cosmetic restorations. When they partnered with SMC, they had clear growth goals and were ready to expand capacity and maximize results.

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Challenges

  • High demand, but doctor and hygiene schedules were booked up
  • Limited clinical hours prevented new patient growth
  • Phone answering wasn’t consistent, leading to missed opportunities
  • Needed stronger internal systems to turn leads into production

Solutions

  • Expanded clinical hours from 36 to 50+ hours per week, including Fridays
  • Trained front office team on phone scripts and reviewed calls for coaching
  • Ran new patient offers to attract high-value cases like Invisalign
  • Implemented block scheduling to guarantee space for new patients
  • Uses Swell to automate review requests and grow local SEO
  • Promotes in-house membership plan to retain uninsured patients

Results

  • Big growth in a short period of time:
  • 900% average ROI since launch
  • Went from 50 to 100+ new patients/month
  • $151 cost per appointment with $1,200 average production
  • 96% phone answer rate

Marketing Roi

900%

“The rule of the office is that you answer the phone. I think we answer like 96% of the phones that come in during business hours. I’m pretty happy with that… And shout out to you and your team. You guys have been absolutely phenomenal to work with so far, like hugely responsive.”

Dr. Matthew Wimmer Owner, Wimmer Dental

Need more space, more leads, and more production? We can help.

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