Queen City Dentistry Case Study: Doubled New Patients
- New patient volume more than doubled year-over-year
- 1644% marketing ROI
- Systemized review & referral growth
Meet Queen City Dentistry
Queen City Dentistry is a single-location practice in Charlotte, North Carolina. Owned by Dr. Ian Alvey & Dr. Dylan Sobin, they offer services including GP, restorative, cosmetic, sedation, and implants.
Table of
Contents
Challenges
- Out-of-network with several insurances, complicating phone conversions
- No clear system in place for patient referrals or reviews
- Past marketing efforts produced clicks—but not real new patient growth
Solutions
- Phone conversion training and monthly call reviews
- Provided out-of-network scripting and coaching support
- Implemented referral strategies and in-office giveaways
- Focused on review generation—25 Google reviews in one month
Results
- In just ONE month:
- 100% phone conversion
- New patient volume more than doubled year-over-year
- 25+ new Google reviews
- Surge in in-office referrals
“What sets SMC apart is that they understand dental. They focus on the things that actually matter—like qualified leads and phone conversion—so we’re not wasting money on marketing that doesn’t work.”
Dr. Ian AlveyQueen City Dentistry
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