🏢 Should I Open a Second Dental Practice?

SMC

Don’t Even Think About Expanding Until You Read This 👇


Thinking of launching a second dental location?

You’re not alone — and you’re definitely not crazy.

But before you take the leap, there’s something you need to understand:

📉 What made your first practice successful… probably won’t work at the second.

Let’s break it down — and I’ve got a free course that walks you through it all (more on that below).


🚨 The Harsh Reality of Practice #2

A lot of dentists crush it at their first location. Why?

Because you’re there. You’re the driving force — the provider, the leader, the face, the culture.

But when you open a second location?
🛑 You’re not there.
🛑 Your energy doesn’t scale.
🛑 And everything becomes about systems, leadership, and trust.

Without those in place, your second practice won’t just underperform… it can drain the first one too.


✅ 1. Can You Actually Scale?

  • What scalable success looks like in dental
  • Why quality + profitability must be balanced at scale

✅ 2. Optimize Your Time & Leadership

  • Why stepping out of the chair is necessary
  • How to lead a second location without killing your first

✅ 3. Set Real Acquisition Goals

  • Stop saying, “This looks like a good spot”
  • Start using real metrics and roadmaps to evaluate locations

✅ 4. Master Your Financial + Operational Game

  • The #1 reason second practices flop: no systems
  • How to build a machine, not just another job

✅ 5. Recruit & Retain Top Talent (or You’re Toast)

“If you lose a dentist at your second practice, you’re cooked.” 🔥

Dentist recruiting and retention is a non-negotiable skillset.

You must learn it if you want to scale.


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