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Columbus Park Dental Case Study: Turning Leads Into Growth in NYC’s Most Competitive Market

  • 90% phone conversion rate
  • Digital new patients soared 2100%, from an average of 2 to 44 per month.
  • Expansion-ready in less than a year
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Meet Columbus Park Dental

Columbus Park Dental is a thriving private practice located in Manhattan’s Upper West Side – one of the most competitive dental markets in the country. Led by Dr. Sidak Singh, the practice blends GP services with high-end cosmetic and restorative care. With a startup mindset and clear growth vision, Dr. Singh partnered with SMC to attract the right patients, increase conversions, and build the systems to scale confidently.

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Challenges

  • Phones “barely rang” despite high lead volume
  • Referral tracking was disorganized and inaccurate
  • Inconsistent treatment acceptance between providers
  • No clear attribution to justify or scale ad budget

Solutions

  • Team went through phone conversion training
  • Built a system to accurately track both referral and digital sources
  • Refined targeting strategy to reach older, high-value patients
  • Supported treatment acceptance coaching for associates
  • Branded window clings boosted local visibility near Central Park
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Results

What started as a startup in a crowded market quickly became a scalable, high-performing practice:

  • 44 digital new patients in a single month (up from just 1–3/month)
  • 90% phone conversion rate
  • Multiple months with 500%+ ROI
  • Signed lease for a second practice location focused on cosmetic and specialty care

ROI

500%+

“Your team has been super supportive from the beginning, even when we weren’t converting like we wanted to when we first started… You need that communication – you need that monthly check-in. You need to be able to see where the patients are coming from, where the money is going.”

Dr. Sidak Singh Owner, Columbus Park Dental

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    marketing performance.
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    in your funnel.
  • Check your
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    got room to grow.
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