Southern Smiles Case Study: 100% Phone Conversion 3 Months in a Row!
- 80 new patients in one month
- $600+ average per new patient accepting treatment
- 1325% peak ROI, 680% average ROI
Meet Southern Smiles
Southern Smiles is a single-location startup practice in rural Texas. Founded by Dr. Phi Pham just over a year and a half ago, the office offers general dentistry with a strong focus on emergencies, implants, and comprehensive same-day care.
Table of
Contents
Challenges
- Startup practice in a rural area with limited foot traffic
- Budget constraints early on required smart, high-ROI growth investments
- Patients needed fast, comprehensive treatment in a specialist-scarce region
Solutions
- Ran targeted campaigns with compelling offers like free exams and $99 cleanings
- Prioritized phone conversion with scripting and front office coaching
- Dr. Pham hired and trained a front office team focused on phone skills
- Implemented Cherry financing to boost case acceptance and make larger treatments more accessible
- Optimized schedule structure to allow for same-day emergency care and Saturday visits
Results
Next-level results for such a new practice:
- 680% average ROI, 1325% peak ROI
- 87% average phone conversion rate - with 100% in multiple months
- 87% average show rate
- Averaging $600 per patient accepting treatment on the first visit
- 80 new patients scheduled in February and on track to exceed that in May 2025
Ready to Grow YOUR Practice? Let’s Talk.
We help entrepreneurial dentists generate powerful revenue growth by boosting marketing, operations, and sales. Start with a free marketing growth evaluation:
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Assess your current
marketing performance.
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Map your new
patient opportunities.
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Find gaps
in your funnel.
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Check your
competition.
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See where you’ve
got room to grow.