Pure Dental Spa Case Study: Sustainable Growth for a 4-Location Dental Group

After opening their newest de novo, Pure Dental Spa needed help building a patient base from scratch while maintaining patient flow at their other three locations. They asked us to help — here’s what we delivered.

Meet Pure Dental Spa

Pure Dental Spa is a 4-location family dental group with 10 doctors in the Chicago, Illinois area. Founded by Dr. Rajul Patel, Pure Dental Spa offers a full range of treatments, including everything from preventative care to implants placed by a board-certified oral surgeon. Their high-end experience emphasizes patient relaxation and comfort throughout the entire patient journey.

Milestones

Cost Per Lead

Marketing New Patients

Challenges

Generating new patients for four locations in a challenging market with lots of competition.
Slow growth at their newest location.
Building an internal team that aligns with their core values and delivers a fantastic patient experience.
Initial communication struggles between their team and ours.
Paying too much for each new patient.

Solutions

Implemented a focused new patient campaign based on geo-targeting leads similar to their best existing patients.
Boosted phone conversion through coaching and making operational changes.
Integrated SEO best practices.
Improved communication via biweekly meetings between Pure Dental CEO Mehul Patel and our team.

Results

Created 1416+ new marketing patients.
Improved monthly new marketing patients from 10 to an average of 88.
Generated 1807+ leads.
Achieved an average cost per lead of $148.
Delivered a $222 average cost per acquisition.

Trackable: Our

Secret Weapon

Trackable is the first-ever CRM built just for creating new dental patients.

Impressed? Let’s Talk.

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