Lakeview Smiles Case Study: The Return
Lakeview Smiles is a returning SMC client that originally left after deciding to hire an in-house marketing director. When they wanted to grow again, they brought us back. Here’s what happened next.
- 328+ patients generated
- $260,385 in net production
- 463% marketing ROI
Meet Lakeview Smiles
Lakeview Smiles is a doctor-owned dental group with four locations in Chicago, Illinois that focuses on creating a “wow” patient experience. Founded by Dr. Grace Lee, they offer family dental, ortho, and cosmetic care, including dental implants.
Table of
Contents
Milestones
ROI Month over Month for the Last 6 Months
Marketing New Patients over the Last 6 Months
Challenges
- Highly competitive market in an upscale area.
- Re-activating marketing after time away.
- Poor scheduling and phone conversion at some locations.
- Keeping marketing cost per acquisition affordable.
Solutions
- Refined their new patient campaign based on what we had learned during their previous stint as a client.
- Began coaching their front desk team to improve phone conversion and scheduling rates.
- Linked Trackable to their PMS so we could find and fix holes in their funnel and new patient journey.
Results
- Generated 328+ new marketing patients.
- Created $260,385 in net production.
- Added an additional $106,522 in scheduled production.
- Achieved a 463% marketing ROI in six months.
Trackable: How We Optimize Your New Patient Pipeline
Trackable is the first-ever CRM built just for creating new dental patients.
- Integrates with your PMS.
- Tracks your entire new patient funnel.
- Boosts results and lowers costs.
- Shows you your real-time marketing ROI.
See How You Can Grow, Too
We help entrepreneurial dentists generate powerful revenue growth by boosting marketing, operations, and sales. Start with a free marketing impact session:
-
Assess your current
marketing performance.
-
Map your new
patient opportunities.
-
Find gaps
in your funnel.
-
Check your
competition.
-
See where you’ve
got room to grow.
