Dental Arts Group Case Study: Partnering to Grow 13 Locations
Dental Arts Group (DAG) is a dental group in Philadelphia and southern New Jersey. After Geoff Roche joined as marketing director, he decided to partner with SMC to generate new patient growth for DAG’s 13 locations.
- 1700+ new patients
- 40% year-over-year growth
- 70% average phone conversion
Meet Dental Arts Group
Dental Arts Group is a fast-growing dental group that offers preventative, cosmetic, restorative, and implant dentistry, as well as specialties like endodontics, periodontics, and orthodontics.
Table of
Contents
Milestones
Total new patients per month over 6 months
Cost per lead (CPL) per month over 6 months
Challenges
- Poor phone conversion with team members struggling to control the call and schedule patients.
- Low ROI and production per new patient at some locations.
- Budget at some offices is low for NP goals.
Solutions
- Enrolled DAG front desk team members in phone coaching to boost conversion as high as 80% for some locations.
- Ran targeted ad campaigns to generate higher quality leads that went on schedule at a significantly higher rate than before.
- Met regularly with marketing director Geoff Roche and DAG to improve operational issues that had been blocking marketing results.
- Lowered prices on new patient specials to get more patients in the doors.
Results
- 1700+ new patients
- 40% year-over-year growth
- 70% average phone conversion
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