Track Your Referrals to Grow Your Practice

Referrals are the single most reliable — and cost-effective — way to generate new patients. 

But most dentists do referrals wrong. And by most, we mean nearly all.

For example, only 5 percent of dental practices track the patients that they refer out to specialists.

This means only 5 percent of dental practices are putting themselves in a position to build a relationship with that specialist (and for that matter, follow up to make sure that the patient has been able to get help). 

But building those referral relationships is really important! Over time, you’ll get as much business as you give (if not more so) as long as you take the time to do more than just send a patient out the door with a referral note and then move on with your day.

By tracking which patients you refer out and which doctors you refer to, you’ll be able to see which referral relationships are generating return value for your practice — and which might need a little love and attention.


You’ll also be able to follow up with your patients on their experience with the doctors you’re referring them to. This is a great way to earn more of their trust, as well as make sure that you’re only sending future patients to doctors who do a good job.

Learn the Nuances of the Dental Business. Listen to Dental Marketing Theory!

New episodes weekly!

Share this post.

  • Upcoming Events

    DEO Fall Summit: Doubling Dental
  • Subscribe Today.

    Subscribe to Dental Marketing Theory Podcast.

    You may also like...

    Imperfect Marketing Just Might Be Perfect

    Showing your flaws can be a great way to market your practice.

    Read More

    Starting Your Dental Practice? Get a Business Coach.

    If you’re starting your own dental practice, you’re not just hanging out your shingle as a doctor. You’re becoming the owner of a small business.

    Read More

    Dental Implant Marketing Is NOT Like Regular Dental Marketing. Here’s How to Get It Right.

    If your dental practice is trying to generate new dental implant patients, you’re probably doing it wrong — and throwing away marketing dollars in the process.

    Read More