Episode 1: Perrin DesPortes

Do You Have Long Buying Cycles or Short Buying Cycle Patients?

How do you identify your target market in 2021? When we look at our dental practices and their target audiences, we identify them through buying cycles! Does a patient have an emergency, do they need a routine cleaning, or are they looking for cosmetic care like dental implants, Invisalign, or Veneers?

Each type of patient has a certain level of investment of both time and money, which translates into their decision-making process before and how much research they will do prior to picking up the phone and calling your practice for an appointment.

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