Blog.

We’ll keep saying it until the rest of the industry picks up the trend. 2023 is going to be the Year of the Dental Marketer. 

Dental hiring is still not for the faint of heart. While practice leaders are not facing the same abyss of talent they did during the worst of the pandemic — when it felt like every other hygienist was either retiring or leaving for a massive salary increase from the competitor down the road — neither have conditions returned to the pre-2020 era.

We don’t know who needs to read this, but here’s a reminder for anyone who does: nobody has all the answers.

For many workers, the quality of their manager can make or break their experience. And unfortunately, the latter seems to happen more often than the former.

We recently hosted Daniel Zimmon and Sooji Park of NatScent on Dental Marketing Theory. They help dental practices achieve an attractive interior scent by using the same technology you might notice at work in boutiques or hotels — the ones that smell just the right level of enticing whenever you walk through their doors.

Regular readers will note that we like to talk about dental AI on this blog. This is because — and we know that we’re really going out on a limb here — we foresee the evolution of AI technology leading to big changes for the dental industry as a whole, including new approaches to patient care and the potential for doctor rankings.

If you’re feeling burned out, stressed, or world-weary, well, first we’d suggest getting a good night’s sleep. 

Dental supply has long been a monolithic part of our industry. The same few companies have dominated for decades and unless you’re one of the increasing number of practices willing to risk shopping on the gray market, your options are limited.

So, here’s something you probably don’t think much about.

Showing your flaws can be a great way to market your practice.