Blog.

If you want to recruit the best new talent, take a good long look at your benefits package. As a whole, the dental industry is falling behind other healthcare providers (and the larger business community) in offering the kind of benefits that make potential hires sit up and take notice.

If you’re running marketing for your dental practice — or hiring an outside firm to do it for you — here are three key numbers that you need to be able to measure.

If your group is struggling to develop a healthy, supportive culture — take note. This is a big deal. Fortunately, an unhealthy or even toxic culture doesn’t have to be set in stone. Once you’re clear-eyed about the problem, here’s what to focus on, in this order.

The dental business, like other sectors, is in the midst of a hiring crunch. Too much demand and not enough talent to meet it is a recipe for stressed-out practice owners making fast decisions, including offering wages that may be unsustainable in the long run.

In work society today, people are putting much more value in a company’s culture than ever before. This is seen during interviewing, where almost all of our interviewees ask, “What is your company culture like?” Individuals are looking for a place where they feel a sense of belonging and are willing to make compromises for it. Some are willing to take a reduction in salary if they feel as though they’ve found a company with a good culture that they want to grow with.

If you’re struggling to staff your practice, take solace in knowing that you’re not alone. Since the start of the pandemic, dental groups across the country have found that the well of available talent has dried up — often overnight.

Right now, the market for talent is more competitive than ever. If you want to hire the best associates, start asking what you can do to make your group stand out.

Two critical words: mission and values.

Younger professionals (along with plenty of more seasoned folks) care about more than just the bottom line. They want to spend their time and energy contributing to something that matters.