Imperfect Marketing Just Might Be Perfect

Showing your flaws can be a great way to market your practice.

True, way back when marketing was all about creating an idealized brand image. Once upon a time, perfection — not honesty — was the goal.

But that’s all changed. Thanks to social media, clever marketers realize that what people really want is to see behind the curtain — to witness not just the glossy fantasy but the messy reality of life.

For dentists, this can mean sharing not just images of perfect smiles, but behind-the-scenes content that takes people inside what it’s actually like to run a dental practice. Think about what a day in the life of a dentist or hygienist looks like and make content to tell that story.

Not only is this sort of thing relatable (everybody knows what it’s like to muddle through a workday, right?), but for patients who may feel anxiety around dentistry, it can help the whole process feel more normal and familiar.

You and your practice will feel approachable, not intimidating. And that translates into new patient growth.

Would you rather go to the dentist you know (even from social media) or the one you don’t?

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