Help Every Caller

It’s 4 PM on a Friday. You’re itching to get an early start on your commute home when your phone rings. The caller wants to know if your practice accepts Medicaid. 

“Sorry, we don’t,” you say. “Goodbye.”

Many, if not most, front office teams will respond that way. But those that do so are missing out on a crucial opportunity to build goodwill in the community and reap the rewards that come from making the extra effort to do right by people — even those who may not become patients.

Reputation matters, after all. If you curtly hustle someone off the phone, they’ll remember. But if you take a moment to refer a Medicaid patient to a colleague who does accept their insurance — or humor the price shopping Invisalign caller, for that matter — they’ll remember that too. 

When a friend in your neighborhood asks them if they know a good dentist, your name will come up. What goes around comes around.

So, try adopting an open-minded attitude of “How can I help?” whenever you answer the phone, and encourage your team to do the same. You can’t buy that kind of marketing boost — you can only earn it.

Share this post.

  • Upcoming Events

    DEO Fall Summit: Doubling Dental
  • Subscribe Today.

    Subscribe to Dental Marketing Theory Podcast.

    You may also like...

    Imperfect Marketing Just Might Be Perfect

    Showing your flaws can be a great way to market your practice.

    Read More

    Starting Your Dental Practice? Get a Business Coach.

    If you’re starting your own dental practice, you’re not just hanging out your shingle as a doctor. You’re becoming the owner of a small business.

    Read More

    Dental Implant Marketing Is NOT Like Regular Dental Marketing. Here’s How to Get It Right.

    If your dental practice is trying to generate new dental implant patients, you’re probably doing it wrong — and throwing away marketing dollars in the process.

    Read More