Do You Know the First Rule of DSO Success?

Recently, we were thrilled to host Dr. Saam Zarrabi on Dental Marketing Theory. Dr. Zarrabi is the founder of Rodeo Dental & Orthodontics, a DSO that runs dozens of locations across Texas and Colorado.  

Near the end of their conversation, Gary asked him what he would tell his younger self about how to succeed in the DSO game. Dr. Zarrabi’s answer was both simple and profound.

“Invest in your people,” he said, “and the rest will follow.”

That rings true for us. What about you?

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