Who’s Driving This Train?

The 2022 Dental Marketing Manager Bootcamp is being hosted and led by Gary Bird, Dee Fischer, and a team of experts from Gary’s company, SMC. You’ll learn from dental marketing masters with almost a century of combined experience in the industry — and who can’t wait to share that experience with you!

Meet Your Hosts

Gary Bird

Founder and CEO of SMC

Leads the fastest-growing and most data-driven company in dental marketing.
Helps dental groups get more new patients at a lower cost-per-patient.
Hosts the podcast Dental Marketing Theory, where he interviews industry movers and shakers to help the dental community get smarter about growth.
Co-host of Dental Rift, a weekly rundown of dental industry trends and hot topics.

Dee Fischer

Founder and CEO of Fischer’s Professional Group

Leads one of the premier consulting firms in the dental industry.
Has partnered with multiple DSOs to help them achieve exponential growth.
Works with dental organizations to help them develop better systems, more accountability, and a passion for success.

Learn From Dental Marketing Masters

Alyssa Keefer

Director of Business Development at SMC

10+ years in dental, where she has helped launch 30+ practices and grow a dental group from $0 to $40M within five years.
Coaches dental groups on marketing, data analytics, operations, and more.
Works with SMCs sales, marketing, and partnership teams to help build lasting relationships across the dental industry.

Alaina Niemerg

Director of Client Experience at SMC

Has spent 16+ years in the dental industry, primarily with Heartland Dental.
Uses unique marketing data to identify specific areas where practice(s) would benefit from conversion coaching.
Helps practice leaders set clear new patient goals and gives their teams the tools to accomplish them.

Jack Meyers

Senior Marketing Manager at SMC

Bio Coming Soon!

Channan Cassella

Communication Coach at SMC

10+ years experience in management and leadership development (4 in dental).
Takes dental teams on a learning journey that actively engages and develops their patient relations skills.
Creates a safe learning environment so team members can open up and grow.

Sarah McGinnis-Poettker

Communication Coach at SMC

19+ years of experience working in dental.
Coaches your team to develop a growth mindset and an ongoing willingness to learn.
Gives team members the communication skills to better serve your patients.

Become a DENTAL Marketer

Take your craft to the next level. Deliver next-level results.