October 6-7, 2023 Southern California

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Watch For Announcements About 2023's Lineup!

We’re busy putting together an impressive lineup of speakers for the two-day bootcamp. Keep an eye out for announcements about who will be sharing their knowledge and expertise!

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2022 SPEAKERS

Last year’s dental marketing manager speakers at the bootcamp were true experts in their field, offering a wealth of valuable knowledge and practical strategies.

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Gary Bird

Founder and CEO of SMC

Dee Fischer

Founder and CEO of Fischer’s Professional Group

Brian Colao

Member and Director of DSO Industry
Dykema

Dr. Ryan Hungate DDS, MS

CEO & Founder, Simplifeye

Alaina Niemerg

Director of Client Experience at SMC

Alyssa Keefer

Director of Business Development at SMC

Jack Meyers

Senior Marketing Manager at SMC

Channan Cassella

Communication Coach at SMC

Sarah McGinnis-Poettker

Communication Coach at SMC

Gary Bird

Founder and CEO of SMC

Leads the fastest-growing and most data-driven company in dental marketing.
Helps dental groups get more new patients at a lower cost-per-patient.
Hosts the podcast Dental Marketing Theory, where he interviews industry movers and shakers to help the dental community get smarter about growth.
Co-host of Dental Rift, a weekly rundown of dental industry trends and hot topics.

Dee Fischer

Founder and CEO of Fischer’s Professional Group

Leads one of the premier consulting firms in the dental industry.
Has partnered with multiple DSOs to help them achieve exponential growth.
Works with dental organizations to help them develop better systems, more accountability, and a passion for success.

Brian Colao

Member and Director of DSO Industry
Dykema

Practiced as an attorney for 25+ years, focusing a range of healthcare regulatory matters, healthcare M&A matters, and business and commercial litigation.
Leader of Dykema’s DSO industry group, Brian and the team leads the industry in dental and medical transactions.
20+ years in the DSO industry, represented a group of 90 orthodontists in litigation with OrthAlliance, Inc. and Orthodontic Centers of America, handling cases of first impression which involved the corporate practice of dentistry and fee-splitting in 18 states.

Dr. Ryan Hungate DDS, MS

CEO & Founder, Simplifeye

Orthodontist and the founder of Simplifeye, a company focused on streamlining processes to increase patients and revenue, while decreasing overhead.
Graduated from the orthodontic specialty program at USC and continues to volunteer his skills to help children.
Prior to dental school, Dr. Hungate worked at Apple’s headquarters and helped design the customer workflow adopted by Apple’s retail stores globally.
One of the country’s leading experts on the intersection of dentistry and technology.

Alaina Niemerg

Director of Client Experience at SMC

Has spent 16+ years in the dental industry, primarily with Heartland Dental.
Uses unique marketing data to identify specific areas where practice(s) would benefit from conversion coaching.
Helps practice leaders set clear new patient goals and gives their teams the tools to accomplish them.

Alyssa Keefer

Director of Business Development at SMC

10+ years in dental, where she has helped launch 30+ practices and grow a dental group from $0 to $40M within five years.
Coaches dental groups on marketing, data analytics, operations, and more.
Works with SMCs sales, marketing, and partnership teams to help build lasting relationships across the dental industry.

Jack Meyers

Senior Marketing Manager at SMC

Oversees all marketing efforts for SMC’s clients.
Has managed hundreds of millions in dental marketing ad spend.
Specific expertise in marketing high-dollar treatments like dental implants.

Channan Cassella

Communication Coach at SMC

10+ years experience in management and leadership development (4 in dental).
Takes dental teams on a learning journey that actively engages and develops their patient relations skills.
Creates a safe learning environment so team members can open up and grow.

Sarah McGinnis-Poettker

Communication Coach at SMC

19+ years of experience working in dental.
Coaches your team to develop a growth mindset and an ongoing willingness to learn.
Gives team members the communication skills to better serve your patients.