We Gave Blue Ridge Dentistry a 2334% Marketing ROI. Learn How.
After buying Blue Ridge Dentistry, practice owners Dr. Lisbet Cherniavsky and Alex Cherniavsky asked SMC to help them grow. What happened next blew them away.
- 60% more total patients within 2 years
- 50% less spent per qualified lead
- 2334% marketing ROI over 24 months
Meet Blue Ridge Dentistry
Blue Ridge Dentistry is an established multi-doctor family dental practice in Boone, North Carolina. Originally founded by Dr. Michael Taylor, the practice was later bought by Dr. Lisbet Cherniavsky and her husband Alex, a managing director at Tusk Partners.
After purchasing, the Cherniavskys were determined to grow their new practice, which had seen about 3500 patients the year before. They partnered with SMC to power their marketing, scheduling, and patient conversion process so they could start quickly expanding their patient base.
Blue Ridge Dentistry treated roughly 5600 patients last year, a 60% increase over their baseline. Keep reading to learn more.
Table of
Contents
Milestones
ROI as a % of marketing budget over 24 months
CPQL (cost per qualified lead) over 24 months
Challenges
- Balancing patient care and revenue
- The practice is located in a small town surrounded by mountains.
- Originally had an outdated website.
- Doing fee-for-service outside a typical FFS area.
- Handling influx of leads.
- Phone conversion rate was at 66% in 2022 and 57% in 2023, below the 80% benchmark.
- Missing two hygienists.
Solutions
- Offering “white glove” service while remaining realistic about the need to turn a profit.
- Call coaching soon to get the conversion rate up.
- Creative solutions to boost hygiene capacity, like hiring a new doctor to help with treatment and to clean teeth.
- Adding a new patient exam special offer to drive more traffic to the doctors’ side rather than hygiene.
Results
- $192,000 in production on a $13,000 marketing budget over a 6 month period.
- Average of 167 qualified leads per month on a small budget.
Trackable: Our
Secret Weapon
Trackable is the first-ever CRM built just for creating new dental patients.
- Integrates with your PMS.
- Tracks your entire new patient funnel.
- Boosts results and lowers costs.
- Shows you your real-time marketing ROI.
Grow Your Practice
We help entrepreneurial dentists generate powerful revenue growth by boosting marketing, operations, and sales. Start with a free marketing impact session:
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Assess your current
marketing performance.
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Map your new
patient opportunities.
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Find gaps
in your funnel.
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Check your
competition.
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See where you’ve
got room to grow.
