Better Marketing Through Better Data
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How to know when you don't have access to the right marketing data:
- You don't know how much it cost to make the phone ring with a new patient
- You are unclear how much it cost to drive a new patient through the door
- You can't tell if your patients are coming from marketing or patient referrals
- There is misalignment between Operations and Marketing when reviewing data
- You have no clear Return-on-Investment or Life-Time-Value