SMC National was created by Ryan and Gary in 2009 to meet the expanding marketing needs of growing businesses. They set out to establish a family-friendly company with the old school philosophy that the customer is always right. In other words, they wanted a company with old-fashioned ideals but cutting edge technology.
SMC National is a one-stop shop for marketing needs from print, to websites, to social media, to media buys, to mobile Our business motto is, “We do all the work”.apps, to logo design, to exhibit design, to blog design. In fact, if you can think of a way to market your company, they can do it for you. They are focused on delivering guaranteed ROI with turnkey marketing strategies.
This is what they love to do. This is what they know how to do. Let SMC National do what they are experts at doing so you can focus on doing what you are an expert at doing.
The Objective
The Strategy
To create a marketing strategy with the ability to increase awareness, positive opinion and ROI.
Goals
- Reach new consumers
- Educate consumers
- Create a method for lead capture
- Generate qualified leads
- Create an effective local online presence
- Move website to first page of all relevant local search terms
- Engage existing and new consumers with relevant promotions and content
- Distance from competition
- Cross market with our partners
Solutions – Step 1 – Setup
- Optimize your local web presence with reviews, relevant content and links
- Run SEO campaigns that will move your web presence to the first page of all relevant search terms
- Optimize social media platform with Key Words and Branded Designs that will help capture new consumers
- Create contests that invite consumers to fill out detailed information in order to win
- Build custom YouTube channel and upload as many videos as available
- Design E-mail, SMS and Fax marketing templates
Solutions – Step 2 – Action
- Use a multi-step E-Video & E-Mail marketing campaign that will educate new consumers as well as provide a call to action
- Leverage targeted fax marketing campaigns
- Integrate SMS marketing campaign to instantly capture contact information, and communicate with new consumers
- Run Facebook banner ads that target certain demographic, interests, and geographic area
- Actively build and engage your social media fanbase through constant activity and partnerships
- Get involved in contingency based marketing campaigns…Groupon, etc…
- Create and pass out offers to area apartment managers to be used in welcome packets
- Design a video slide show with current specials, and promotions