Fax Marketing is a way to get real, physical promotional messages into the hands of your target audience at a cost of about 96% less than sending information through the mail. Fax marketing can take the same approach as telemarketing, sending out a large number of ads to fax machines in a given market, to find clients. In other cases, businesses use fax marketing to maintain and strengthen existing relationships with their clients.
What Is Fax Marketing?
Fax Marketing is a marketing method targeted to businesses with a fax line. Similar to email marketing, it works much the same way. Prospects are compiled in our target market, and custom marketing pieces are sent to each number on the list. This is much cheaper than sending messages by regular mail, eliminating the cost of stamps and envelopes.
Fax Marketing puts your message in front of thou-sands of opt-in customers all at once, in hard copy form. Unlike email messages that can be deleted without ever even opening it, faxes are pretty much a given that they will be received. Some consider this a better option than email marketing because they can include so much more detail into it, such as graphs, charts, figures and graphics.
Why Use Fax Marketing?
Fax marketing is a relevant marketing tool if used in the correct way. Even though the Internet and Email have become the top form of instant business communication, fax marketing continues to hold it‘s own because of its “low-tech” ease of use.
Fax marketing has many benefits, including cost, wide range, geographic targeting, versatility and personalization. For instance, sending a single fax may be free or only cost pennies, as opposed to 42 cents for a first class stamp.
Fax machines are also versatile, making it easy to send copies of existing materials, such as brochures, ads, pamphlets and other printed material. Despite our high-tech advances, many business people are more comfortable with this hard copy, tactile approach. Fax machines have been a normal part of business for decades, and some tend to trust such an old friend more than new technology.
That personalized touch is also easier to convey with fax marketing. Instead of receiving an e-mail, with its typed messages, a fax can easily send a hand written note to a client or potential customer, adding a human touch.