There is tremendous value in professional design. Successful companies value and pay for good design to benefit the “bottom line.” The quality of design represented by companies like Apple, Procter & Gamble and BMW is quite different from getting someone’s relative with a computer and some software to “donate” or provide “low cost” design.
Our creative juices are flowing, and we are confident that our design team can develop impressive solutions to meet the needs of your business or organization.
Web Design
Ad & Direct Mail
Attractive print media does not come cheaply, so you must make every drop of ink count. Why would anyone take the time to read a simple listing of products, services, and contact information when they can find that at any given time in the local phone book? There must be “something” on that glossy paper that propels your message into the attention of the reader. That “something” will vary from one business to another.
SMC National has experience at learning about your business and then designing a print ad that will capture interest in those few seconds that it is in the customer’s hands. We will focus on content and graphics that will promote the benefits that you offer. We will custom design print pieces that will bring customers in your front door.
While print ads for publication and direct mailers are the most common forms of print media, we can design and handle any print job that you may need.
Call SMC National today and let us get your message out to your community.
Brochures & Sales Kits
While it is certainly important to utilize modern opportunities, SMC National also recommends using selected strategies that have stood the test of time. These would include brochures and sales kits. A business that relies only on these items for marketing will quickly be edged out by more savvy competitors, but brochures and sales kits can still fulfill a forceful role.
Until we can leave behind a business card that projects a 3-D hologram, brochures will continue to be necessary as a “leave behind” with prospective clients and as a “pass out” at meetings and presentations. View your brochure as a portal to your technologically advanced marketing by:
- Capturing the attention of clients with a professionally designed brochure.
- Drawing the client toward your business with concisely worded information about the benefits provided by your company.
- Clearly defining additional locations (such as phone numbers, websites, blogs, Facebook accounts, email newsletters, etc) where more information can be found regarding your services.
Let SMC National design an impressive brochure that will call your clients to action. An attractive brochure also has the potential to “go viral” as it is shared among businessmen and co-workers.
SMC National will also prepare an effective sales kit to promote your business.
A properly designed sales kit will introduce the key benefits of your company in a modular format. Each benefit will be featured on an attractive insert within a folder brochure. A client can quickly review each insert for applicable benefits and the course of action to obtain those benefits. This kit can also include pamphlets, glossy sales sheets, and brochures.
The kit is designed to allow customization and regular updating of the key information contained on each insert. The overall package will give a cohesive image of the purpose and professionalism of your company.
Contact SMC National today and let us do all the work so you can do what you are good at.
Custom Graphs & Charts
That quote is so often used because it is undeniably true. It carries even more weight in our current graphics-driven culture. Even after we factor in inflation, we could possibly say that a picture is now worth ten thousand words!
SMC National knows how to drive home a message and seal a presentation with custom designed graphs and charts. The possibilities are endless when it comes to enhancing your next report or presentation with stimulating graphs and charts.
We can take your ordinary visuals and translate them into something that will be the talk of the office. We guarantee that we will get you noticed!
Call SMC National and get your top-quality graphs and charts rolling today. That due date on your project is coming quickly!
Exhibit Design & Marketing
SMC National knows how to design an exhibit that will project your message through the clutter. We can create a display that will market your benefits in a moment.
Once your display has grabbed the customer’s attention, our goal is to engage them in an experience that will produce business interaction. This can be accomplished by coupling your business knowledge and skill with captivating graphics, video presentations/slide shows, an attractive sales kit, or a compelling live demonstration.
Contact SMC National today and let us develop a trade show exhibit and marketing strategy that will make you the “must see” exhibit at any show.
Logo Design & Stationary
Research also tells us that this first impression may happen in a matter of seconds.
This means that your business will often have only seconds to form a positive image in the minds of your future customers.
This is where a custom-designed logo that “makes your case” in a professional and stylish way can actually create revenue for you. Your logo should create a desire to know more about your business.
SMC National can design a high-impact logo for you that makes that positive first impression.
Here are the questions we seek to answer as we design your logo:
- Will this logo grab the attention of future customers?
- Will this logo linger in the minds of those who see it?
- Will this logo promote your tagline and your specialty?
- Will this logo persuade customers to learn more about you?
As a side note, SMC National also recommends that you update your logo to reflect current trends and fashions. Many successful corporations have changed their logos over the years in order to present an “up-to-date” impression. Think Pepsi or Microsoft. Perhaps you have had a successful logo for many years but would like for SMC National to bring that logo into the 21st century.
May we also caution you against online companies that mass produce logos. While you may enjoy the prospects of a cheaply-designed logo, you will be disappointed with the low impact that a cheap logo brings.
Contact SMC National today. We’ll consult with you regarding the image that you want to project, and then we’ll custom design a logo that will put you in the spotlight in your community!
Once we have custom-designed a logo that will make an extraordinary first impression, let SMC National extend the impact of that logo with the following options:
- Logo variations – Depending on your marketing plans, you will need different versions of your company logo. Your SMC National representative will consult with you regarding the many available possibilities.
- Business stationery design – Extend that positive first impression from your logo by corresponding on professionally-designed stationery. Communicate to your customers the type of high-class business that you are by presenting a sharp image even on your stationery. SMC National can design this for you and integrate the custom-designed logo that we have created for you.
Video & Photography
No integrated marketing plans is complete without an array of professionally shot photos and video to use in brochures, websites, commercials, signs, and print media.
The images you use tell a lot about your company. Did you use an impressive, professional “head shot” in your latest brochure, or did you just grab a “snap shot” from the last office party. Does that image on your website look like it was taken with a high-quality camera or your daughter’s cell phone?
Consumers don’t always know WHY something doesn’t look professional, but they always know WHEN it looks unprofessional. In crafting a credible reputation and brand name, it is imperative to portray an image of competence and ability. You must demonstrate that you are first class. Many consumers will never find out about your quality products and services if marketing that conveys a second-class image turns them away.
Call SMC National and tell us your needs. We can meet them and likely present options that you have never considered. Our goal is to make you look your best!